Aquamax is the rich, skin-soothing emollient range that protects even the most delicate dry skin. Feel the difference for yourself…

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Offers maximum hydration…

Specifically designed 1) to help soothe & hydrate and 2) for use in eczema, psoriasis and other dry skin conditions, Aquamax is 100% free of sodium lauryl sulphate (SLS), the heavy-duty detergent still commonly used by some of the best-known skincare brands.

Our gentle formula means it’s okay for your whole family to use and it’s more affordable than many rival emollients too. Available now at your local pharmacy or on prescription direct from your GP.

Latest Blog Stories

AquaMax Emollient Cream Now available in Poundland stores at 99p

We are delighted to announce AquaMax Emollient Cream is now available in Poundland Stores nationwide.  

AquaMax- 2017 Patient Survey Results

Patient Surveys Conducted in 2017: Total of 1720 patients 87% of total Patients surveyed are itching less 81% of people questioned purchased their emollients OTC. 1 61% patients surveyed are using les

I am using your cream and it's been a lifesaver. So soothing and easy to rub into already inflamed, delicate skin. I'd recommend it to anyone with a dry skin condition where you want it to last all day.


AquaMax 100g Cream is now available from @Poundland stores nationwide #dryskin #eczema Fri Jun 16 14:20:07 -
. @emilycharlieuk Congratulations you are the winner of our Aquamax Range #Competition, please DM us your address! Fri Jun 16 13:40:47 -